Silver Birch Yoga

Design

I designed a logo and business cards for a co-worker who is starting a new yoga studio. Her only instructions were to use a leaf and the colors blue, brown, and silver. After showing her a few designs, she decided to stick with blue and silver and delete the brown. While doing some research on yoga logos, I noticed that a lot of them tend to use a sans-serif font for the word “yoga.” I tried to challenge this by picking a serif font, but it really didn’t look right. I had a lot of fun working on this design because I got to try out some new ideas.

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