The previous company logo was dated and used colors reminiscent of a fast food restaurant. Many prospective clients were unsure of what the company did and associated the fast food colors with the ideas of cheap and fast. The owner of the company wanted to modernize the logo, change the colors, and give prospective clients a better idea of what the company did. I created a few ideas to choose from, and everyone in the company weighed in. This design ended up being chosen by the most people and became the new identity.