Heidi (Owner) knew exactly what she was looking for in a logo. She provided me with a few samples of what she liked and a brief description of what she was envisioning. After some initial sketches, I came up with a few ideas and some variations on each of those ideas. From there, Heidi narrowed it down and challenged me to create some alternate choices based on some designs she liked that were outside of my style. I accepted the challenge, and the logo she chose was from one of those challenges.