The client was opening a shop that catered to women. It sold a variety of items, including jewelry, purses, and select clothing. They were in the process of setting up the space and had already chosen their color theme. They provided the fleur-de-lis image, which had to be redrawn in Illustrator, and they wanted the identity to be modern and elegant, but still look affordable, since they would be offering items in many price ranges. I created stationery, a label, and the logo was even used to stamp into soap.